Apple Music hits 100 million songs powered by human curation


Apple Music has reached the record mark of 100 million songs in its catalogue, a number that will continue to grow and grow rapidly.

The company said that 21 years after the invention of iTunes and the introduction of the original iPod, “we’ve gone from 1,000 songs in your pocket to 100,000 on Apple Music”.

“This is an unprecedented increase by any metric. The entire history, present and future of music is at your fingertips or at voice command,” said Rachel Newman, Apple Music’s global head of editorial.

In the 1960s, only 5,000 new albums were released each year.

Today, anywhere in the world, on Apple Music in 167 countries, any artist of any description can write and record a song and release it globally.

“Every day, more than 20,000 singers and songwriters are delivering new songs to Apple Music — songs that make our catalog better than ever,” Newman said.

With 100 million songs, human curation is more important than ever for connecting artists and fans.

“At Apple Music, like our editorial playlists, human curation has always been core to everything we do, either way you can see; And in a way you can’t, like the human touch that drives our recommendation algorithms,” he added.

Apple Music quickly gained popularity after its launch, crossing the 10 million subscriber milestone in just six months.

The music service has over 100 million subscribers worldwide. As for the unversed, Apple Music rival Spotify says it has more than 80 million songs in its library.

For those unaware, back in July, Apple announced an offer in the Back to School program that allows students to order a pair of Beats Flex earphones for free, but the only condition here is that they get Apple Music. Must be subscribed to Student Plan and must be new users. In other words, if you have never subscribed to Apple Music before, you will be eligible for the free earphones offer.

(with inputs from IANS)

Apple Music crosses 100 million tracks powered by human curation, first appeared on BGR India.

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