Apple MR headset mass production delayed again, may not appear at WWDC 2023


Mass production of the Apple mixed-reality (MR) headset has reportedly been pushed back again, and the device may not appear at this year’s Worldwide Developers Conference (WWDC).

Apple analyst Ming-Chi Kuo shared the information on Twitter on Thursday, saying: “Since Apple is not very optimistic about the AR / MR headset announcement, recreating the amazing ‘iPhone moment’, assembly to mass production The program has been pushed back by another 1-2 months to mid 3Q23.

“The delay also adds to the uncertainty over whether the new device will appear at WWDC 2023, as the market widely expects,” he added.

Kuo further stated that the reasons for not being optimistic about Apple announcing an AR/MR headset include “the economic downturn, mass production (such as weight), the readiness of the ecosystem and applications, some for a higher selling price”. Compromise on hardware specifications involved. (USD 3,000-4,000 or more), etc”.

Moreover, due to delayed mass production for assembly, it is expected to ship 2,00,000 to 3,00,000 units this year, which is lower than the market consensus of 5,00,000 units or more.

Meanwhile, Apple has announced that it will hold its annual Worldwide Developers Conference (WWDC) in an online format from June 5 to June 9, as the company builds on the next-generation operating system for its product portfolio.

According to the company, Opening Day will be an opportunity for developers and students to celebrate a special experience at Apple Park.


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