Apple iPhone 14 Pro shipments may drop by 15-20 million this holiday season: Know why


Apple analyst Ming-Chi Kuo has claimed that Cupertino-based tech giant is expected to ship between 70-75 million iPhone 14 Pro and Pro Max units, 15-20 million less than initially expected. Total shipments of the iPhone 14 Pro and 14 Pro Max in the fourth quarter of 2022 are lower than expected as production at the Zhengzhou iPhone plant was hit hard by labor protests. Unrest has broken out at Foxconn’s plant in Zhengzhou, also known as iPhone City.

In addition to facing the challenge of lower-than-expected iPhone shipments/revenue in Q4, 2022, it will also be difficult for Hon Hai to remain the exclusive assembler of the iPhone 15 Pro series as Apple seeks to diversify supply risks.

Kuo also pointed out that two other Chinese manufacturers Pegatron and Luxshare ICT will take about 10 percent of iPhone 14 and 14 Pro orders, respectively. iPhone 14 Pro series shipments in Q4, 2022 were significantly lower than expected, but component suppliers were generally not notified by Apple to cut orders, resulting in Q4 component inventories higher than normal for several weeks, Which can lead to higher component shipments. Significant QoQ/HOH decline in Q1, 2023.

Recently, Indian Telecom and IT Minister Ashwini Vaishnav announced that the largest iPhone manufacturing unit will be set up in Hosur near Bengaluru and it will employ around 60,000 people. The minister also informed that at least 6000 tribal women living around Ranchi and Hazaribagh have been trained to make iPhones.

“Apple’s iPhone is now being made in India and it’s biggest plant in India is being set up at Hosur near Bengaluru. 60,000 people work in one factory,” said the minister. “Out of these 60,000 workers, the first 6,000 workers are our tribal sisters from around Ranchi and Hazaribagh. Tribal sisters have been trained to make Apple iPhone. Also Read – India to soon adopt USB Type-C for charging smartphones, laptops, tablets etc.

Apple currently manufactures most iPhones in China, but over the past few months, it has reportedly been in the process of moving production to other countries such as Vietnam. Ongoing supply chain issues and geopolitical tensions between the US and China could be the major factors behind this. iPhone units produced in China accounted for 95 percent of global shipments in 2021 and about 98 percent in 2020, according to Counterpoint Research, but the contribution is likely to decline to between 91.2 and 93.5 percent this year.

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