Apple has finally been able to take second place in the global smartphone market, pushing Xiaomi to number three, according to preliminary data shared by global market research firm Canalis. The company was able to capture 15 percent market share in the third quarter of 2021 due to strong demand for the new iPhone 1 for.
Samsung is still in the first position
According to data shared by Canalys, Samsung was able to lead with 23 percent share, followed by Apple with 15 percent market share and Xiaomi with 14 percent share. Vivo and Oppo are in the fourth and fifth positions with 10 percent market share.
The current problems are facing the smartphone industry
Global smartphone shipments fell 6 percent in the third quarter due to the ongoing component crisis, the report said. The chip deficit will continue to do well until 2022, which is why chipset makers are raising prices to place additional orders. As a result, smartphone makers inadvertently increase the retail price of their devices.
In addition to the chip shortage, local-level smartphone vendors are also being forced to implement last-minute changes to device specifications and order quantities. It is important for them to increase the volume capacity to reduce costs and increase margins, but these communication errors between them and the retail and distribution channels are leading to confusion and inefficiency. For this reason, many channels in the industry are currently very nervous to go on important sales holidays.
On top of these issues, channel lists are also reported to be running dangerously low. This will be a big problem, as companies will not be able to keep up with the huge demand for the upcoming holiday season. As a result, discounts on smartphones will be less aggressive than in previous years. However, we are seeing many bundle offers to keep customers happy.
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