Amazon leads Google in global smart speaker, smart display market: Report


The smart speaker and smart display market has seen a small bump in sales from year to year. As per the latest report shared by Strategy Analytics, the shortage of components like semi-conductors is impacting the sales of the equipment. The shortage is affecting Chinese sellers more than others.

Latest Study Estimated total smart speaker and smart display shipments grew 10% year-over-year to 39.3 million units. While this is a record for the third calendar quarter, sales are essentially flat compared to 39 million in the second quarter of 2021. Market uncertainty due to the spread of new COVID-19 variants is also factoring in the sales of smart devices and smart displays.

Smart display sales in Q3 increased nearly 19% year-on-year to 11.2 million units, while basic smart speaker (without display) sales grew nearly 7% over the same period. Eighteen of the top 50 models sold in the third quarter of 2021 were smart displays.

Google’s Nest Hub topped the list of smart display sales with 1.5 million units shipped in Q3 2021, followed by the second generation of Amazon’s Echo Show 5 and Baidu’s Xiaodu Zaijia 1c. Google’s Nest Mini was the best-selling device overall in Q3 2021 at just over 5 million units, followed by Apple’s HomePod Mini and then Amazon’s fourth-generation Echo Dot.

In the overall smart speaker and smart display market in the second quarter of 2021, the leaderboard remained unchanged, with Amazon at the top. The e-commerce giant is followed by Google, Baidu, Alibaba and Apple respectively. The gap between the top five and the rest of the market continued to widen as these companies dominate the entry-level ($50 to $99) and ultra-low ($49 and under) price bands, followed by Apple’s HomePod Mini. With powered boom.

David Watkins, Director of Intelligent Homes, said, “While our earlier forecasts suggest that we expect the market to return to strong growth levels in 2021, if component supply constraints ease, this scenario does not hold.” ” “China alone typically accounts for 30% to 40% of the global market each quarter, so the challenges experienced by Alibaba, Baidu and Xiaomi will be an indicator of how well China manages its supply chain issues. The contract manufacturers partnered with all three of these, and dozens of other smart speaker and smart display brands, are in agreement for a long period of supply chain issues.”

Jack Narcotta, Principal Industry Analyst, Smart Home, said, “While the first half of 2021 in the global smart speaker and smart display market was a return to form, as vendors capitalized on pent-up demand from 2020, sluggish, if not sharp, As such, issues of shipping and logistics challenges, component shortages, and the COVID-19 virus in the second half of 2021, Delta and Omicron variants have taken a toll on this market. It is likely that the growth of this market will not return to pre-COVID levels until at least 2023. ,

Global smart speakers after Amazon, Google leads in smart display market: Report first appeared on BGR India.

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