Adobe will bring new AI-based technology to its Creative Cloud


Software major Adobe has announced a creator-centric artificial intelligence (AI)-based technology – Generative Artificial Intelligence (Generative AI) for its Adobe Creative Tools.

At its annual creativity conference “Adobe Max 2022,” the company said the new technology would allow creators to give their idea to an AI and the machine would generate certain images. If the creators don’t like those images, they can rewrite them and get something closer to what they want.

“We are investing our research and product design talent to develop an approach that focuses on the needs of creatives by integrating creatives into Adobe Creative Tools,” the company said in a blog post.

The Generative AI feature in “Photoshop” allows creators to add new objects, create variations based on their existing images, or even add a new section to a composite.

The generative AI in “Adobe Express” will allow less experienced creators to achieve their unique goals. By providing suggestions like “electrical cable” or “orchid petal” makers will be able to create unique text effects that match perfectly with your image.

With the generative AI in “Lightroom,” creators will be able to convert a daytime scene to nighttime, change shadows and other details, and even extend a photo beyond the scene they shot will be able to do so, the company said.


Adobe’s post on bringing new AI-based technology to its Creative Cloud first appeared on BGR India.

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