Adam Mosseri to focus on video, messaging, transparency, creators in Instagram 2022


The year 2021 is going to end. Ahead of the new year, Instagram CEO Adam Mosseri shares the key areas the photo and video-sharing platform will focus on in 2022. In a 2.22-minute-long video on Twitter, Mosseri highlights four key areas where Instagram users should be looking for change. These areas are – Video, Messaging, Transparency and Producer.

Talking about video, the Instagram CEO said that in 2022, the company will consolidate all its video products and focus on reels. “We are going to redouble our focus on video, we are no longer just a photo-sharing app, and consolidate all our video formats around the reels and continue to develop that product,” he said in the video. .

Mosseri also spoke about the importance of messaging in his message. While he didn’t share how Instagram would refine messaging on its platform, he did say it would be one of the company’s key focus areas. “We’re also going to be very focused on messaging. Messaging is one of the primary ways that people – in fact it’s the primary way that people connect online at the moment – ​​and we think Instagram is great for people based on their interests. About can be the best place to connect with your friends. And Instagram needs to embrace the fact that messaging is the primary form of communication,” Mosseri said.

Another key area where Instagram will be focused in 2022 is working on controls that will give more transparency to users. “We think it’s important for people to understand how Instagram works, if they’re going to shape it the way they want or what’s best for them,” said the Instagram CEO.

Lastly, he shared how the year 2022 will empower creators on his platform to earn more. “… one of the most important things we can do is help them make a living on our platform. And so will many new creator monetization products – ways to help creators make a living on our platform that I Especially excited to come next year,” he said, adding that “we have to rethink whether Instagram is there because the world is changing so fast and we have to change with it.”

Instagram to focus on video, messaging, transparency, creators in 2022, says Adam Mosseri first appeared on BGR India.

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