As Meta doubles down on its monetization drive across its family of apps, its founder and CEO Mark Zuckerberg has said that JioMart on WhatsApp in India will be a huge opportunity for the paid messaging market.
During the company’s Q3 earnings call, Zuckerberg said that paid messaging is another opportunity we’re starting to tap.
“We launched JioMart on WhatsApp in India, and this is our first end-to-end shopping experience that shows the potential of chat-based commerce through messaging,” Zuckerberg told analysts.
“So between click-to-messaging and paid messaging, I believe this is going to be a huge opportunity,” he said.
In August, the Meta and Jio platforms launched an end-to-end shopping experience where users can shop from e-commerce platform JioMart via WhatsApp chat.
The new experience will enable customers to browse the JioMart catalog, add products to cart and shop within WhatsApp.
Zuckerberg said the company is now laying the groundwork to scale up its paid messaging ambition.
The JioMart-WhatsApp launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide opportunities for people and businesses of all sizes to connect in new ways and drive economic growth in the country.
“Excited to begin our partnership with JioMart in India. This is our first end-to-end shopping experience on WhatsApp – people can now buy groceries directly from JioMart in chat,” Zuckerberg said in an earlier Facebook post.
“Business messaging is a real field of momentum and such chat-based experiences will be the way people and businesses communicate for years to come,” he said.
Users can start shopping on JioMart through WhatsApp by simply sending ‘Hi’ to the JioMart number of WhatsApp.
JioMart post on WhatsApp is a big opportunity for meta, says Mark Zuckerberg as he first appeared on BGR India.