On the occasion of the 215th Independence Day, Snapchat India has announced a landmark lens at the historic India Gate. The newly launched Snapchat AR lens brings to life an iconic monument in central Delhi.
Snapchat has launched a new lens to celebrate India’s Independence Day. These newly introduced lenses will allow Snapchatters to celebrate with friends and family despite being physically far away.
“Snapchatters can be creative and share the spotlight with #MeraBharatMahan, giving everyone the opportunity to share their own money with them.”
To use special landmark lenses, nearby Snapchatters need to point their cameras at the monument and instantly display the India Gate adorned in Teranga.
Commenting on the introduction of this special lens, Durgesh Kaushik, Head of Market Development, India at Snap, said, Communities that are exciting and immersive. “
“Snap’s landmark lenses enable enhanced reality experiences that can transform the world’s most iconic landmark in real-time. Landmarks for India Gate in Delhi Snapchat has identified the third landmark lens in India after Mumbai’s Gateway of India and Agra’s Taj Mahal. Snapchat’s strategy focuses on deepening culturally and locally relevant experiences for Indian users through product development, creative tools, community participation and partnership.
The company highlighted that “Snapchat is taking its AR tools to a much larger range and creating unique moments and experiences to connect with Snapchat in a whole new way.”
Snapchat says more than 200 million Snapchaters engage with AR every day, and more than 200,000 manufacturers use Lens Studio to create AR lenses for our community.
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